Public relations lesson

All in all, it can be summarised as a poor week for Spurs and France football captain Hugo Lloris.

The goalkeeper was found guilty this week of a drink driving offence and fined. In addition, he will also be sanctioned by the club.

It is coincidental therefore to hear that he has sustained an injury and will be out five weeks.

One suspects that the announcement of the injury has been timed to manage the fallout of his drink driving actions.

The Tottenham public relations team have thought about it and certainly considered how to protect their club captain and key player.

By announcing that the goalkeeper has an injury, it gives him a reason for an enforced absence. The club can sanction him internally with a ban for the same period, so he serves the ban without any public loss of face. Lloris gets punished by the club, but faces no speculation caused by the absence on the pitch during the time of his punishment.

And if the press continue to write about him, the Tottenham team will focus on his injury.

And when he returns to the football team, the media team will focus on how he will have returned after his injury, not after his drink driving ban.

Fans will realise he has been disciplined, but it will have been hush hush and a low key affair.

Lloris himself will appreciate that his internal disciplinary action will have been minimised in exposure.

Michel Vorm will man the sticks in the absence of Lloris. Vorm knows he gets the next five weeks to play with the first team.

By suspending the player internally, the club save on a few weeks wages.

Lloris gets a rest after his World Cup exploits.

The third choice keeper gets to be on the sub bench.

It is a win win situation for all involved.

This was supposed to be a bad time for the Tottenham stopper, but if you look carefully at how it has been managed, the fallout has been contained.

What a lesson in public relations!